The international tourism trade fair, Fitur, which takes place annually in the Ifema trade fair centre of Madrid, has become one of the biggest tourism fairs worldwide and the no. 1 on the Iberian Peninsula. In so-called national pavilions, the particularities of the regions are presented to the visitors of the fair, mainly consisting of decision-makers in the tourism industry, such as travel agencies and tourism associations. The fair is also considered the most important gateway to the Latin American market. On the whole, the event serves as a global communication platform in order to develop future strategies taking into account the changes in consumer demand and thus generally to promote the tourism business. The Feria de Madrid is located strategically and in the immediate vicinity of the international airport. The exhibition centre is easy to reach with public transport.
On the whole the organisers welcomed on the 5 days of the fair, from 28. January to 01. February 2015, about 222551 visitors from 139 countries on the Fitur in Madrid.
The Fitur will take place on 5 days from Wednesday, 18. January to Sunday, 22. January 2017 in Madrid.