The official signing ceremony of the Maldives Marketing and Public Relations Corporation (MMPRC) Photography Ambassador Program was held today. The ceremony took place at MMPRC and was attended by Mr. Hussain Lirar – Deputy Minister for Tourism, Mr. Haris Mohamed – Acting Managing Director of MMPRC, senior representatives of MMPRC and the Ministry of Tourism, the MMPRC Photography Ambassadors and Media Representatives.
The MMPRC Photography Ambassador Program is an initiative designed to stimulate and empower the local photography industry. It is created to offer a new platform for established as well as upcoming local photographers to be recognized internationally and venture into new international tourism based domains. These photographers will be working closely with MMPRC to promote the destination “Maldives…the sunny side of life”.
The photographs taken by these ambassadors will be utilized on the official social media channels of MMPRC, International travel and trade fairs such as ITB Berlin 2018, the official website of Visit Maldives, etc.
It is the belief of MMPRC that this program can help to create more job opportunities for local photographers within the Maldives tourism industry.