An event organized by Fiera Milano , BIT has brought tourists and travelers from all over the world to Milan since 1980. There were 46,000 visitors recorded at BIT 2018, including 2,550 representatives accredited by the Italian and global media, 500 travel bloggers, 1,500 top Italian and international profiled buyers from 79 different countries. At this historic event, the Maldives stand is built in a 74 sqm space located at the first floor of the World Pavillion, Pavillion 4, in stand number C101.
During this three-day event, officials will be meeting with industry professionals during the fair to explore means to further develop and strengthen the presence of the Maldives in the Italian Market. While the first day is open to the public, the second and third days are allocated for travel trade. In addition to business meetings conducted during the fair, the Maldives delegation will directly engage with major tour operators and top travel trade media at an informal press briefing scheduled for the 12th of February at 1400hrs on Level 2, Suite No. 4.
The Maldives stand displays various aspects of the destination through colourful images that represent the segments most identified with the Italian market. While most travelers visiting the Maldives wish to engage in gastronomic experiences, adventures, wellness and exploration, relaxation is one of the biggest motivational factors for the Italian market, followed by snorkeling, diving and honeymoon.
Despite a generalized stagnation of the economy and political uncertaint, the Italian travel industry is witnessing a a positive outlook for both inbound and outbound tourism. After a decade of stagnation, expenditure by Italian travelers abroad rose by 8.9 per cent when compared to 2017. Italy is the fourth largest source market to the Maldives with 105,297 arrivals in the year 2018. This is a growth of 18.5 percent when compared to the year 2017. The Italian market holds 7.1 percent of the total arrivals to the Maldives at present. Participation at this fair will help achieve the targets that have been set for this market.