Maldives is showcased colorfully at China’s number one B2B Fair, China Outbound Travel & Tourism Market 2017 (COTTM) in Beijing, China. Maldives will be represented at a 102sqm stand from 29- 31 March along with 37 participants from 18 companies of Maldives Tourism Industry.
This year, various activities are held at the Maldives stand for the visitors attending the Maldives stand to experience a bit of the Sunny side of life. These include calligraphy, where names of visitors attending the stand are written in Maldivian language (Dhivehi) unique to the Maldives. Visitors can also experience underwater beauty of Maldives through a virtual reality headset. Moreover visitors can pose for pictures near the photo booth placed at the stand, using frame board and post it on social media to win a surprise gift.
During the three-day exhibition, the Maldives delegation will meet with travel industry professionals and discuss potential future collaborations to promote Maldives in China. New tourism developments taking place in 2017 will also be shared with the media during the events. The 2016 edition of COTTM saw 400 exhibitors representing 65 countries reflecting a truly global reach.
The Chinese Outbound Market has recordedly exceeded by 100 million outbound trips a year, which puts travel expenditure in excess of $128 billion in 2016 according to China Tourism Academy. In 2016, the Maldives welcomed 324,326 visitors from China which represented 25.2% of total visitor arrivals during the year. China has been the No.1 source market for the Maldives for the past 7 years and will continue to play an important role in the Maldives travel industry. Therefore COTTM is the perfect platform to display Maldives vacation products to a prime audience.