In honor of Breast Cancer Awareness Month this October,  Hard Rock Hotel Maldives will participate in Hard Rock International’s PINKTOBER fundraising efforts. Since its inception, Hard Rock has raised over $12 million for breast cancer  research, including $1.3 million raised in 2023. This year, Hard Rock International is kicking off its PINKTOBER efforts with a $100,000 donation to the American Cancer Society, funding advocacy, research, and patient support initiatives, to ensure everyone has an opportunity to  prevent, detect, treat, and survive breast cancer. In addition, Hard Rock Hotel Maldives and Hard Rock Cafe Maldives will have special events to support annual fundraising and awareness efforts locally. A portion of the proceeds will be donated to the Cancer Society of Maldives to benefit breast cancer awareness and research efforts locally.  

Community members and guests who want to show their support and participate in  PINKTOBER can visit Hard Rock Hotel Maldives and Hard Rock Cafe Maldives and take part  in fundraising activations benefiting American Cancer Society and the Cancer Society of  Maldives. Upcoming local events and offers include: 

• Pinktober Pink Fun Run on the 19th of October at 4.00 pm at the Marina at  CROSSROADS 

• Pinktober Silent Auction to mark World Mammography Day on the 19th of October  at 06.00 pm at Hard Rock Cafe with live music and entertainment  

"We’re proud to be a part of Hard Rock International’s 25th PINKTOBER anniversary with  our signature fun run and the silent auction to raise funds and awareness for breast cancer  research,” said Frederic Lebegue, General Manager at Hard Rock Hotel Maldives. "We hope  these activities inspire the local community and visitors to give back to the cause to help find  a cure." 

Partnerships With a Purpose: Lionel Messi and Oracle Red Bull Racing 

In honor of PINKTOBER, Hard Rock International is proud to collaborate with its esteemed  global partners to present a once-in-a-lifetime auction of rare and exclusive items, running from October 1 through November 22, 2024, on QTEGO. All proceeds will benefit the Hard Rock Heals Foundation, supporting breast cancer awareness and research efforts worldwide. This year’s auction is set to make history, offering items never available before to the public. Among the highlights, global soccer icon and Hard Rock brand ambassador Lionel Messi will donate a pair of autographed pink cleats, worn during a historic Inter Miami CF match. This marks an extraordinary opportunity for fans and collectors alike to own a piece of Messi's  legacy while contributing to a vital cause.