Visit Maldives Corporation (VMC), in partnership with International Halal Tourism Organization (IHTO) Maldives has participated in the Muslim Travel Show 2026, which took place at the ExCeL London from February 7th-8th, 2026, highlighting the Maldives’ commitment to becoming a premier destination within the global halal tourism ecosystem

The Muslim Travel Show was Europe’s leading exhibition for the muslim travel segment providing VMC with a specialized platform to engage with a global market. With over 200 exhibitors, the event offered unparalleled access to high-spending travelers and key international industry stakeholders. The Maldives' presence at the event was driven by a comprehensive strategy to enhance destination visibility and ensure unified branding across international halal tourism platforms. By participating in this high-profile showcase, VMC aimed to position the Maldives as an official and credible destination for muslim travellers, while strengthening relationships with key stakeholders from priority markets including Saudi Arabia, the UAE, Malaysia, and European Muslim source segments. The event also facilitated direct engagement with over 100 leading Halal-friendly travel brands, influencers and specialized trade buyers, supporting long-term market growth and alignment with international standards through the International Halal Tourism Organization (IHTO).

This was further distinguished by a high-level visit from H.E. Dr. Iruthisham Adam, High Commissioner, and Mr. Mohamed Ahmed, Deputy High Commissioner. Their attendance reinforced the strategic importance of the global halal-tourism market and the government’s commitment to strengthening diplomatic and tourism ties. 

During the visit, it was noted that the Maldives continues to enjoy unprecedented popularity as a premier destination, with increasing demand from travelers seeking the unique, high-end experiences the islands are world-renowned for.

As the only organization positioned to represent the Maldives at this specialized show, VMC  leveraged its proven market expertise and the established international partnerships to ensure the destination remains at the forefront of the global Halal tourism industry.