Visit Maldives, together with Maldivian airline, showcases the destination’s premium travel experiences and new Melbourne charter operations at Luxury Escapes LIVE Melbourne 2026, held  from 16–17 May 2026 at the Royal Exhibition Building in Melbourne, Australia.

The participation is strategically aimed at strengthening the Maldives’ visibility within the Australian market while positioning the destination as a leading choice for luxury, wellness, romance, and experiential travel. The event also serves as a key platform to promote the newly introduced MLE–MEL charter operations by Maldivian, enhancing accessibility between the Maldives and Australia and supporting increased visitor arrivals from the market.

As part of the programme, Visit Maldives and Luxury Escapes have formalised their collaboration through the signing of a Memorandum of Understanding (MOU) on 15 May 2026 at the Luxury Escapes Head Office in Melbourne.

The agreement underscores a shared commitment to strengthening destination promotion efforts and further expanding strategic tourism partnerships within the Australian market. The Visit Maldives delegation also met with Luxury Escapes CEO Adam Schwab ahead of the consumer activation, reinforcing ongoing cooperation and engagement with key industry stakeholders.

At Luxury Escapes LIVE Melbourne, the “Discover Maldives” booth offers visitors an immersive destination experience through curated visual presentations, destination marketing materials, and exclusive travel offers. The activation provides a direct gateway to explore the Maldives’ diverse tourism products, ranging from premium luxury and wellness to family-friendly experiences. Throughout the event, attendees have access to exclusive travel offers and charter promotions while engaging with destination experts to learn about the unique culture and experiential travel opportunities of the archipelago.

The campaign will be concluded on 18 May 2026 with the inauguration of the Maldivian charter flight operations at Melbourne Airport. The launch event includes media engagements and ceremonial activities to officially mark the commencement of the new route connecting Melbourne and the Maldives.

“Australia remains an important emerging market for the Maldives, and our participation at Luxury Escapes LIVE Melbourne provides an excellent opportunity to directly engage with Australian travellers while strengthening industry partnerships,” said Ibrahim Shiuree, CEO & MD of Visit Maldives. “The introduction of the Melbourne charter operations further enhances connectivity and supports our broader efforts to increase arrivals and position the Maldives as a preferred long-haul destination for Australian travellers.”

Visit Maldives continues to expand its promotional activities across key international markets through strategic partnerships, consumer activations, and targeted campaigns aimed at increasing destination visibility and attracting high-value travellers to the Maldives.