Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has successfully conducted the inaugural ‘Tourism Symposium 2024 by Visit Maldives today, 22nd October 2024 at Crossroads Maldives, initiating a new era in marketing. This symposium served as a pivotal platform for industry leaders to convene and address the pressing challenges and opportunities shaping the nation’s tourism landscape. 

“I’m confident that by embracing new ideas and working together, we can build an even stronger and more diverse tourism sector. Let’s continue to innovate and create unforgettable experiences for every visitor that comes our way.” Highlighted MMPRC’s CEO & MD Ibrahim Shiuree during the opening remarks. 

Next, the Honourable Minister of Tourism Ibrahim Faisal gave his remarks, focused on the future of the tourism sector in the Maldives. "To ensure the long-term sustainability of our tourism industry, we must adapt to evolving trends, address emerging challenges, and embrace innovative approaches," the Minister said. 

The Chairperson of MMPRC, Mr Abdulla Giyas Riyaz, spoke next during this landmark event, stating that  "Together, we can build a masterpiece where the Maldives not only thrives but leads, inspiring travellers and setting benchmarks for excellence, delivering a master class like no other across the world."

This one-day event attracted a diverse array of key figures, policymakers, industry leaders, and stakeholders in the Maldives. Attendees delved into critical topics ranging from sustainability and diversification to health and safety, collaborative dialogue and innovative solutions. The event further featured an insightful panel discussion, moderated by the Deputy Managing Director of MMPRC, Mr Zihuny Rasheed. The panel featured prominent high-level government delegates such as MMPRC CEO & MD, Mr Ibrahim Shiuree; Minister of State for Tourism, Mr Munim Anees; Minister of State for Health, Ms Khadeeja Abdul Samad Abdulla; Minister of State for Fisheries and Ocean Resources, Ms Aminath Hussain Shareef; and Deputy Minister of Economic Development and Trade, Mr Ahmed Salim Saeed. This exclusive panel discussion gave valuable insights from policy experts on strategies for a resilient and sustainable tourism sector, with the Minister of Tourism also participating in offering answers to the questions from the audience at the end of the panel discussion. 

Participants of the Tourism Symposium by Visit Maldives had the opportunity to network with stakeholders, gain valuable insights, and collaborate on innovative strategies. The symposium further included interactive sessions with presentations and in-depth discussions to allow participants to work together to develop effective promotional campaigns, address industry challenges, and drive actionable recommendations for the future of the industry. MMPRC presented the tentative marketing plan for 2025 for the Maldives, and participants were able to actively engage in offering ideas and insights on how best to integrate all aspects of tourism into the plan for a comprehensive marketing plan that appeals to travellers from around the world. 

With Crossroads Maldives as the event location, in collaboration with Jalboot Marine Services, Visit Maldives was also able to showcase a comprehensive solution for MICE tourism, ensuring effortless travel and an unforgettable experience for visitors. With its idyllic setting and inspiring spaces, the event encapsulated the Maldives as an ideal destination for large-scale MICE events that seamlessly integrate business with leisure. 

Visit Maldives is committed to working closely with industry stakeholders to achieve the national tourism target and to supporting the Maldives tourism industry through more initiatives like this symposium. The Tourism Symposium by Visit Maldives 2024 was preceded by the conclusion of the highly-acclaimed Global DATA Forum 2024 held earlier this week at Bandos Maldives. Our goal is to continue facilitating innovation, public-private collaboration, and sustainable growth in the Maldives tourism industry through global promotion and innovative events.