Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) and Qatar Airways have signed a landmark Memorandum of Understanding (MoU) to collaborate on joint tourism destination promotion. The agreement, effective from April 28, 2025, was formalised on the sidelines of the Arabian Travel Market (ATM) 2025. 

Qatar Airways’ Senior Vice President Global Sales, Mr. Matt Raos, signed on behalf of the multiple-award-winning airline, and Mr Ibrahim Shiuree, Chief Executive Officer and Managing Director (CEO & MD) on behalf of Visit Maldives. Through this partnership, Qatar Airways' extensive global network of over 170 destinations and MMPRC's destination marketing expertise will be combined to further enhance tourism and boost arrivals to the Maldives.

The MoU outlines a robust framework for collaboration on key initiatives, including tactical trade partnerships, direct-to-consumer marketing campaigns, media engagement activities, and trade education programmes. Both parties will also focus on innovative product and content development to promote the Maldives as a must-visit luxury destination.

“Our new partnership with Visit Maldives reflects Qatar Airways’ commitment to bringing travellers to the world’s most sought-after leisure destinations, connecting from our network of over 170 cities via our award-winning Doha hub, Hamad International Airport.” said Mr. Matt Raos, Senior Vice President Global Sales at Qatar Airways.” said Mr. Matt Raos, Senior Vice President Global Sales at Qatar Airways.

Speaking about the partnership, MMPRC’s CEO & MD Ibrahim Shiuree stated, "Our strategic alliance with Qatar Airways is a powerful move to connect with the discerning global traveller. Qatar Airways' reputation for excellence and its extensive reach into premium markets align perfectly with our vision to craft immersive travel experiences, inviting visitors from around the world to discover the unparalleled luxury and beauty of the Sunny Side of Life."

With multiple daily flights to Malé and seamless connections from major source markets, Qatar Airways plays a vital role in supporting the Maldives’ tourism industry. Qatar Airways last year entered an interline partnership with Maldivian for travellers to incorporate both their Qatar Airways and Maldivian flights in one booking. Once Qatar Airways passengers arrive at Velana International Airport, they will be guided to the domestic terminal for their Maldivian flight. With the new system boosting international connectivity, travellers will now have access to 17 domestic destinations in the Maldives, including Dharavandhoo, Faresmaathodaa, Funadhoo, Fuvahmulah, Gan, Hanimaadhoo, Ifuru, Kaadedhdhoo, Kadhdhoo, Kooddoo, Maafaru, Maavarulu, Madivaru, and Thimarafushi.

This new partnership marks a significant milestone in strengthening the long-standing relationship between Qatar Airways and Visit Maldives. Qatar Airways has consistently been one of the most important airline partners for the Maldives, offering excellent connectivity from Europe, the Middle East, Asia, and beyond. Together, Visit Maldives and Qatar Airways are poised to unlock new growth opportunities, positioning the Maldives as the ultimate travel destination for global travellers.