Visit Maldives commences a joint marketing campaign with ‘Let’s Go Tours’ to promote Maldives as one of the safest and preferred destinations throughout the Swiss market. Starting in April until June 2021, the campaign includes marketing activities on both online and offline platforms targeting Swiss travel enthusiasts and travel trade.

Let’s Go Tours will host a ‘Virtual Direct Customer Event’ on 29th April 2021 as the first activity, showcasing Maldives to an audience consisting of about 150-200 people from the Swiss travel trade. In addition, Maldives will be featured on monthly and exclusive newsletters reaching over 1,900 travel trade contacts and 8,500 private client contacts. Social media posts showcasing the beauty of the destination will also be posted on Instagram and Facebook with an outdoor advertisement planned for 6 months. The advertisement will be placed on public transportation in the city of Schaffhausen in Switzerland, reaching approximately 82,000 people.

With over 26 years of experience and a loyal customer base, Let’s Go Tours is one of the leading and specialized upmarket tour operators for its destinations specialising in Africa, Arabia and the Indian Ocean.

In line with the strategies of Visit Maldives, the campaign with Let’s Go Tours promotes Maldives in the Swiss market through ambient brand advertising, focused advertising and  promotion of individual products and experiences. Several other activities are in the pipeline for the Swiss market including print and digital media advertising, joint campaigns with stakeholders, familiarization trips, destination e-learning and media events.

As of February 2021, Switzerland is ranked in the 8th position of the highest performing markets to Maldives with a 2.7% of the market share. Travelers from Switzerland are able to travel directly to Maldives from Zurich via Edelweiss airline. Maldives has welcomed a total of 5,189 arrivals from Switzerland and the country remains a key focus market in the recovery of tourism in Maldives. In total, Maldives have welcomed over 350,388 tourist arrivals in 2021 so far.