Visit Maldives Corporation (VMC) is taking part in the Eurasia Tourism & Health Expo (ETHEXPO) 2025 in Istanbul, held from 26 to 29 November 2025, in collaboration with the Embassy of the Republic of Maldives in Türkiye. The participation underscores the Maldives’ commitment to strengthening its presence in the Turkish market and expanding its visibility across the wider Eurasian region.

ETHEXPO is one of Türkiye’s leading tourism and health sector exhibitions, bringing together international and local exhibitors to explore opportunities in medical, wellness, experiential, and leisure tourism. With visitors from more than 100 countries, the event serves as a vital platform to engage with industry professionals, establish new partnerships, and reinforce the Maldives’ appeal in key niche tourism segments.

The joint presence with the Maldives Embassy highlights the close diplomatic and tourism ties between the two nations. It also reflects Visit Maldives’ continued efforts to build destination awareness and cultivate strong relationships with industry stakeholders in Türkiye, an increasingly important regional market.

The Maldives’ participation focuses on showcasing the country’s world-class hospitality, natural healing environments, and diverse wellness offerings. Visitors to the stand can explore the Maldives’ luxury resorts, spa and wellbeing facilities, nature-based therapies, and the unique ocean surroundings that support restorative travel experiences.

“Türkiye is a key market with growing interest in wellness, medical, and experiential travel. ETHEXPO allows us to highlight the Maldives as more than a luxury leisure destination, presenting our natural healing environments, spa offerings, and unique ocean-inspired therapies to a wider audience,” said Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation. “Our participation strengthens our engagement with regional travel trade partners and positions the Maldives as a rising destination for wellness tourism.”

Through B2B meetings, networking sessions, and on-site industry engagements, Visit Maldives aims to build new partnerships with buyers and agencies specialising in wellness and medical tourism. The Expo also provides an opportunity to gather market intelligence on emerging trends and consumer preferences, supporting the Maldives’ wider efforts to diversify its tourism products and expand its footprint in niche sectors.

Participation in ETHEXPO 2025 marks another step in Visit Maldives’ broader strategy to maintain strong destination visibility, cultivate market trust, and position the Maldives as a leading choice for relaxation, rejuvenation, and wellbeing within the Turkish and Eurasian markets.