IMTM 2020 has successfully kicked off today. Visit Maldives is taking part in this two-day fair which is held virtually in the IMTM Air Platform and ends on 17th November 2020.

IMTM is a private travel and trade fair, aiming to “Reconnect, Revive and Grow” the tourism industry in the Maldives. This virtual fair plays an important role in bringing together international buyers from around the world to liaise with all tourism products in the Maldives. In addition, it offers opportunities to conduct business in a virtual setting, and further aid in the reopening of tourism in the Maldives to new and existing markets.

IMTM believes that the local community of the travel and tourism domain must come together on a common platform to identify the challenges, solutions, and explore the opportunities to overcome the pandemic, for better and sustainable growth of the Maldives tourism industry.

Visit Maldives has been taking part in several virtual fairs and marketing activities to ensure the marketing and promotion of tourism in Maldives. Speaking at the event, the Managing Director of Visit Maldives stated that the initiation taken by IMTM is supported by Visit Maldives. “We hope that the brand awareness and visibility of the destination increases among tourists and potential buyers with the success of this event. As the tourism promotion board of Maldives, Visit Maldives welcomes such collaborative efforts by all private and public entities. As digital and online marketing is vital these days, we believe that carrying forward similar activities is essential.”

According to the most recent statistics, over 50,000 tourists have arrived since the reopening of borders on 15th July. With the gradual increase in tourist arrivals, it is anticipated that this rate will peak in the foreseeable future.

Further to this, 2021 will be a year where Visit Maldives will lead the national efforts in uniting all tourism stakeholders to try and achieve pre COVID-19 arrival numbers.