News
W Maldives collaborates with Puma Middle East to host exciting FUEL happening
Fitness
lovers will be able to take part in an exciting weekend of activities from
18th– 20th of March 2022 at W Maldives as the luxury resort partners with
global sports brand, PUMA. The collaboration will promote W Maldives’ ‘FUEL Your Escape’ package and PUMA’s global ‘She Moves
Us’ campaign.
The
FUEL Happening invites guests to DETOX. RETOX. REPEAT. and will see classes
including sunrise and sunset yoga and Pilates take center stage alongside
action-packed and adrenaline-filled watersports activities and a Full Moon Music
Glow Yoga session at the resort’s very own castaway island, Gaathafushi. These
activities are specially curated for the event to make fitness fun and inspire
guests to move more.
Part
of PUMA’s global ‘She Moves Us’ campaign, to focus on its top female sports
ambassadors, celebrating the women who have moved sports forward to inspire
other women around the world, the FUEL Happening will bring some of the
region’s most popular female influencers to the resort to get the fitness party
pumping. PUMA will also be promoting their PUMA STUDIO Collection, a
fashion-meets-function line featuring the latest in style and technology—from
core-baring tanks and high-waisted leggings to wicking fabrics and
comfort-first cuts. Plus, every piece contains at least 25% recycled material.
The
luxury playground at W Maldives is the perfect place to either restart that
healthy regime or kick it off, with the FUEL Happening blending a party
atmosphere with all the elements of wellbeing for body, mind and soul. The
resort, which already offers a range of activities from high intensity boot
camps to holistic treatments and nutrition support, will bring fitness to life
with this high energy collaboration.
“PUMA
is the ideal partner for us at W Maldives, in keeping with our brand philosophy
that fitness and healthy living can be fun and social,” said Idu Ribeiro,
General Manager W Maldives.
“The
FUEL Happening is the perfect chance for fitness lovers or novices alike, to
come and enjoy the tropical haven of the Maldives with a twist. Yes, guests can
relax and revive on our beautiful island, but they can also come and be
energized and explore the fun side of fitness.” He added.
PUMA
has curated a variety of classes to appeal to all ages and abilities as it aims
to inspire and encourage women to live a more active, energetic life.
FUEL
is W’s passion and lifestyle, and a core element of every guests’ experience. W
Maldives’ perfectly planned FUEL Your Escape package will definitely give
people who work, play, and think differently, the excitement and balance they
crave to leave them feeling energized to look good, feel good, go longer and
stay later.