News
I Feel Maldives Gears Up to Showcase at ITB China 2025 – Strengthening the Maldives' Footprint in the Booming Chinese Market
Lets Go Maldives, through its destination marketing initiative “I Feel Maldives,” is set to participate in ITB China 2025, taking place from May 27 to 29, 2025, at the Shanghai World Expo Exhibition & Convention Center. This year’s participation builds on the Maldives' strong performance as the Official Host Country Partner of ITB China 2024, marking a continued effort to tap into one of the most promising outbound markets in the world.
This strategic showcase is further empowered by the recent MoU signed between I Feel Maldives and the Maldives Marketing & Public Relations Corporation (MMPRC) , a partnership designed to align both public and private sector efforts in promoting the Maldives more effectively across international markets.
China in Focus: 2025 Outlook
The Chinese outbound tourism market is surging, and the Maldives is well-positioned to benefit:
● In 2024, China ranked as the #1 source market, contributing 263,340 arrivals (12.9% of total visitors) ● In early 2025 (as of May 12), the Maldives welcomed 101,814 Chinese visitors, accounting for 11.4% of total arrivals
● The Chinese outbound travel market is expected to grow by 40% in 2025, reaching over 180 million trips globally
● Chinese travelers are showing increased interest in luxury, wellness, nature escapes, and authentic local experiences all core to the Maldivian offering
Enhanced Air Connectivity with China
Air access has significantly improved to support this demand:
● Maldivian, the national carrier, has launched direct flights to multiple Chinese cities using new wide-body aircraft, enhancing travel capacity and passenger experience
● Scheduled services are maintained by Beijing Capital Airlines, China Eastern, Sichuan Airlines, and Hong Kong Airlines
● Direct connectivity now spans major hubs including Beijing, Shanghai, Chengdu, and Guangzhou What to Expect from I Feel Maldives at ITB China 2025
The I Feel Maldives stand will highlight curated experiences and authentic offerings for the Chinese traveler with a focus on partnerships, island stays, sustainability, and cultural depth.
Notably, I Feel Maldives will be located directly next to Maldivian (the national airline). As part of the joint representation, the stand will also showcase Maldivian’s expanding air connectivity between China and the Maldives, reinforcing seamless travel options for visitors and trade partners alike.
Engagement, Experience & Excitement at I Feel Maldives
This year, I Feel Maldives brings more than just destination inspiration, it brings real opportunities to win and experience it. Visitors to the stand can participate in a series of exciting raffles and giveaways, made possible by partner resorts and brands, offering lucky winners the chance to:
● Win dream holidays and stay experiences in the Maldives
● Receive exclusive souvenirs, gifts, and special offers from participating properties
● Engage directly with brand representatives and plan their perfect Maldivian journey
Our Co-Exhibitors at ITB China 2025
Joining I Feel Maldives at the pavilion are a range of valued partners, presenting the diversity of the Maldives’ tourism industry:
● Brennia Kottefaru – Elegant island resort in Raa Atoll
● Sky Beach Hotel Maldives, Dhiffushi – A locally-rooted beachfront hotel
● Medhufushi Island Resort – A peaceful island escape in Meemu Atoll
● Addu City Council – Advocating southern regional tourism and heritage
● Three Inn, Hulhumalé – Convenient city-style accommodation near Malé
● Lets Go Maldives – A leading DMC offering luxury travel, aviation, and outbound services
“We are excited to return to China with our partners and a renewed purpose. I Feel Maldives is more than a showcase, it is a platform for long-term collaboration. With Maldivian’s new direct routes, and strong market recovery signals from China, we believe this year’s ITB will create real impact,” said Mohamed Bassam Adam, Co Founder of I Feel Maldives and COO of Lets Go Maldives.
I Feel Maldives enters ITB China 2025 with a unified vision to connect deeply with the Chinese market, spotlight national air connectivity, and share the authentic spirit of the Maldives with travelers, agents, and industry leaders alike.