Together with industry partners, Visit Maldives is participating in the Travel Meet Asia series. This event is a four-part virtual travel roadshow organized by ITB Asia, focusing on different parts of Asia. This includes South Asia, Southeast Asia, Mice & Corporate, and lastly Northeast Asia.

The first part of the roadshow, Travel Meet Asia - South Asia, is an exclusive venue to meet buyers and sellers from this region and obtain valuable business opportunities. The two-day event will be attended by seven Maldivian tourism companies, along with Visit Maldives. During the meetings, information about safety standards put in place in the Maldives will be provided, and the unique geographical formation of the island destination will be emphasized.

To boost the visibility in this South Asian region, Visit Maldives has previously participated in SATTE GenX. Additionally, several marketing activities have also been conducted, specifically focusing on the Indian market. This includes familiarization trips for Indian media, and the recently conducted celebrity Instragram conference. Moreover, campaigns have been carried out on a global level in collaboration with CNN, Skyscanner and more.

Since the reopening of the Maldives borders in July, the Indian market is 2nd in ranking in terms of tourist arrivals. There has been a total count of 42,181 annual arrivals till October.

Due to the strong connectivity and the travel bubble between the two countries, it is anticipated for the Indian market to continue its positive growth. Furthermore, the Maldives Border Miles loyalty program and the Allied Inbound Travel Insurance policy will further entice travellers to come and Rediscover Maldives once again.