News
Marriott Bonvoy draws 2021 to a close with gratitude
“Digital #TravelMakesUsThankful Wall at The Westin Maldives Miriandhoo Resort”
Marriott Bonvoy, Marriott
International’s portfolio of 30 hotel brands and award-winning travel program, launches
#TravelMakesUsThankful, a gratitude campaign encouraging everyone to savor
the good moments, whether big or small, that came out of 2021. Coinciding with
the year-end festive season traditionally regarded as a time to take stock and
reflect on the year, #TravelMakesUsThankful urges travelers,
guests, associates, and netizens alike to express what they’re thankful for –
whether though messages of gratitude shared over social media, or through a
‘gratitude dance’ with the aid of a specially-launched Instagram filter and
animated dance partner.
Rajeev
Menon, President, Asia Pacific (excluding Greater China), Marriott
International said, “While
there’s no denying the pall cast by the pandemic this past year, it also brought
to light many things that we can delight in and be thankful for. Amidst the start-stop
border re-openings and closures, we’re grateful for the continued trust and
confidence our owners, partners and guests have for us. And more importantly, this
campaign is a dedication to our hotel associates for their incredible
resilience during these turbulent times. #TravelMakesUsThankful is a profound
reminder to look forward to better days ahead.”
“Our global ‘Power of Travel’
campaign that launched earlier this year was a reminder on the transformative
power of travel. People around the world were invited to join the conversation
and connect with one another by sharing their memories of how travel makes them
feel to reignite the spirit of travel,” said Julie Purser, Vice President, Marketing, Loyalty
& Partnerships, Asia
Pacific, Marriott International. “We continue to leverage and tell
that story as the year comes to a close, highlighting the travels that we miss
but yet still are thankful for the many indelible memories.”
To take part in
#TravelMakesUsThankful, simply
1. Search for the ‘Travel Makes Us’ filter on Instagram stories,
under ‘Browse Effects’ and save the filter on your device
2. Follow the dance partner and record the best gratitude dance
3. Post it on Instagram or Facebook as a video post (accounts
must be public).
4. Add a caption highlighting reasons for being grateful this
year
5. Include hashtags #TravelMakesUsThankful and #MarriottBonvoy
Videos posted on Instagram and
Facebook will be featured on digital walls across selected properties in Asia
Pacific.
Putting people first has always been at the core of Marriott
International and despite another challenging year, our associates rallied
together to support one another. Amongst the many initiatives, the company
mobilized the Asia Pacific Disaster Relief Fund to support in-need associates
across the region. As borders gradually reopen and with economic recovery
underway, Marriott International continues is commitment to good travel and
supporting communities in which it operates.