Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) conducted an exclusive familiarisation trip for top bloggers from Kazakhstan to experience the exceptional offerings from the Sunny Side of Life from 10th August 2023 till 17th August 2023. During this time the team immersed themselves in the unique experiences, products and renowned services of Maldives.

The group of participants consisted of 5 bloggers who collectively showcased the breathtaking charm of the Maldives. The content creators that took part in this trip will promote the Maldives through social media platforms such as Instagram and Tiktok where they have a large follower base, generating an extensive reach. Each content creator showcased the unique experiences Maldives has to offer from their unique perspective.

During their visit, the participants indulged in a series of unforgettable experiences in various resorts of Maldives. The team was hosted by Fiyavalhu Resort Maldives, Brennia Kottefaru and Dhigali Maldives. The diverse activities and experiences they engaged in will further strengthen Maldives' brand in the market and promote Maldives as a top-of-mind destination in the CIS region.

This exciting FAM trip is part of MMPRC's marketing strategy for the CIS market, with a focus on showcasing the Maldives' diverse and unique aspects to travellers from the region. Kazakhstan market has exceeded the pre-pandemic arrival figures in 2021 and the arrivals are also expected to grow towards the end of the year as the connectivity from the market increases. Visit Maldives exhibited in Kazakhstan International Travel Fair earlier this year and this FAM trip is another activity in the market to showcase the stunning beauty of Maldives, attracting more travellers from the CIS region.