Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) has announced that Maldives will be represented at ITB China 2024, one of the largest B2B exclusive trade shows focused on the Chinese travel Market from 27th to 29th May 2024 at the Shanghai World Expo Exhibition and Convention Center. 

A circular was disseminated for expression of interest for ITB China 2024 in order to estimate the overall number of companies interested to participate in this event before booking the stand space. 

Visit Maldives aims to be able to give opportunities to all interested parties to participate in this fair and facilitate a platform for industry partners to promote their individual products and experiences. 

China has long remained one of the most significant markets to the Maldives tourism industry. Prior to the global pandemic, China was the number one source market to the Maldives. The arrival numbers are steadily rising, nearing pre-pandemic levels following the re-opening of the global borders. In the previous year, Maldives welcomed over 172,163 tourists from China to our destination, notably making it the top three source markets for the Maldives. 

Interested tourism industry companies who would like to take part in this event with Visit Maldives can express their interest via the google form (Expression of Interest for ITB China 2024) before 15:00 hours on Sunday, 21st January 2024. 

Do note that a separate participation circular will be sent out on a later.