Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) showcases the Maldives’ luxury offerings in International Luxury Travel Market (ILTM)’s flagship show, ILTM Cannes 2024. This event is being held at the Palais des Festivals et des Congrès from 02nd to 05th December 2024, kicking off with the Global Forum on the first day. A total of 12 representatives from 7 companies from the industry are taking part in the event along with Visit Maldives. The companies are Alila Kothaifaru Maldives, Amilla Fushi, Bliss Maldives Pvt Ltd, Finolhu Baa Atoll Maldives, JA Manafaru, The Nautilus Maldives, and Villa Resorts.

ILTM Cannes 2024 is a premier luxury travel trade show, attracting key players from the luxury travel sector, including travel advisors and luxury travel brands across the globe. The event provides a significant platform to conduct in-person business meetings, educational sessions, and networking events with the French travel trade and beyond. 

The Maldives is renowned worldwide as the most desirable luxury destination, providing an array of unforgettable experiences to travellers. MMPRC’s participation in ILTM Cannes 2024 aims to target affluent travellers, reinforce the Maldives' luxury positioning and showcase our exceptional experiences available in the Sunny Side of Life. 

The Maldives' stand at ILTM Cannes 2024 highlights the pinnacle of luxury tourism through visually stunning displays of opulent resorts, exclusive liveaboard experiences, and the destination's breathtaking natural beauty. During the event, luxury travel buyers have the opportunity to connect directly with industry partners through personalised meetings, where they gain insights into the Maldives' premium offerings.

France is a significant market for the Maldives, with a strong demand for luxury travel experiences. It is currently the 7th source market for the Maldives. As of October 2024, 1,664,648 travellers arrived from France. By participating in ILTM Cannes 2024, Visit Maldives aims to further strengthen its presence in the French market and attract more French travellers to the islands. Visit Maldives will continue to implement a series of marketing initiatives targeting the French market throughout 2024, including the Discover Maldives Webinar Series. Through our participation in ILTM Cannes 2024 and ongoing marketing efforts, Visit Maldives is committed to elevating the Maldives' luxury tourism industry to new heights and attracting discerning travellers from around the world.

The Maldives was honoured with some of the most prestigious awards at the World Travel Awards this year. The Maldives won the titles of the World’s Leading Destination for the fifth consecutive year and the World’s Leading Green Destination for the first time in our nation's history. These accolades highlight the Maldives' unparalleled position in the global tourism industry and the enduring allure of its idyllic paradise for travellers worldwide.