News
MMPRC showcases Maldives’ underwater escapades and beauty at Thailand Dive Expo 2022
Maldives Marketing and Public
Relations Corporation (Visit Maldives/MMPRC) and industry partners showcase the
underwater escapades and beauty of the Maldives at Thailand Dive Expo 2022. The
event will be held at Bangkok International Trade & Exhibition Center from
5 - 8 May 2022.
The largest such event to be held
in Thailand, Thailand Dive Expo 2022 brings together; leading holiday
destinations; dive and water sport equipment manufacturers; dive resorts;
tourism boards; and marine conservation and diving organizations. The fair provides
the opportunity to promote their products and services, and to network and
collaborate with potential clients and customers. Thailand Tourism Agencies,
boat manufacturers and local diving resorts, dive operators and dive schools
are joined at the event by a number of diving industry players from all over
the world.
MMPRC and industry partners are
attending this event to market the breathtaking beauty of our dive sites, and
to promote varying underwater and watersports adventures available in the destination
for enthusiast tourists seeking thrill, fun and unique experiences in the
Maldives. During the event we will promote the tourism products of the Maldives
to the South East Asian (SEA) Market- our resorts, hotels, guesthouses and
liveaboards- along with information on our unique experiences and the latest
safe travel guidelines.
Through our participation in this
event, we hope to establish Maldives as a safe haven and a top of the mind
destination, to maintain and strengthen destination presence in the SEA Market.
Such events also provide local industry partners the opportunity to
showcase/promote their products. These events assist the destination in
achieving pre pandemic arrival numbers and increase overall arrival numbers
from the region. Participation in the event is aligned with our marketing
strategy for the SEA market, which is focused on ambient outdoor campaigns and
other activities to strengthen Maldives brand in all major cities of the SEA
countries, raise arrival numbers, re-orient the perception of Maldives solely
as a honeymoon, luxury destination. The strategy also aims to target segments
such as families and Muslim travelers from this market.
From 4th March 2022, tourists
visiting Maldives are no longer required to present a Covid-19 PCR negative
result upon arrival if the prescribed doses of vaccine are completed 14 days
prior to date of arrival. As of 13th March 2022, the Maldives has also lifted
the national public health emergency, imposed in response to the emergence of
the Covid-19 pandemic. The ease of
travel restrictions and measures would make it easier for tourists to
visit the Maldives.
MMPRC carried out 260 different
marketing activities in 22 global markets last year, including fairs,
roadshows, familiarization trips, marketing campaigns, webinars, and
interviews. The greatest testament to the success of these activities came late
last year, as the Maldives secured the title of ‘World’s Leading Destination’
(among several other accolades) at the 2021 World Travel Awards, globally
recognised as the hallmark of industry excellence. This is the second
consecutive year that the Maldives had successfully earned this prestigious
title, a shining testimony of the trust placed in the ‘magic of Maldivian
hospitality’ by travelers from all over the globe.
This year also celebrates an
exceptional year to visit the Maldives – the Golden Jubilee celebration of
tourism in the Maldives kicked off earlier last year with plans to conduct new
and exciting activities throughout the year.