Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) and Maldivian, the National Airline of the Maldives, have signed a Memorandum of Understanding (MOU) to strengthen our collaboration in enhancing equitable tourism development. The agreement was signed by MMPRC’s Chief Executive Officer and Managing Director (CEO and MD), Mr Ibrahim Shiuree, and Managing Director of Maldivian, Mr Ibrahim Iyas at a ceremony held on the morning of 15th August 2024 at MMPRC Headquarters. 

This partnership aims to combine the strengths of both organisations to create innovative marketing campaigns and initiatives that will attract visitors from around the globe. Through joint efforts, MMPRC and Maldivian will focus on business-to-consumer marketing, including branded advertisements, promotional activities, and global campaigns.

“Our partnership with Maldivian is an exciting venture to promote the Maldives,” said Ibrahim Shiuree, CEO and MD of MMPRC. “This collaboration will enable us to reach a wider audience and showcase the unparalleled beauty and diversity of our islands. By working together, we aim to create unforgettable experiences for visitors and promote sustainable tourism throughout the nation.”

“We are thrilled to announce our strategic partnership with the Maldives Marketing and Public Relations Corporation,” said Ibrahim Iyas, Managing Director of Maldivian. “This Memorandum of Understanding marks a significant milestone in our joint mission to elevate the Maldives as a premier global travel destination. Through this collaboration, we will enhance the travel experience, promote sustainable tourism, and drive economic growth. Our vision extends beyond this agreement. We are excited to expand our horizons, particularly with our upcoming A330 aircraft, enabling us to establish direct connections to China and beyond. This partnership is a testament to our unwavering commitment to showcasing the unique beauty and warm hospitality of the Maldives to travellers worldwide. We look forward to working closely with MMPRC to showcase the best of what our nation has to offer to travellers.”

The signing of this MOU signifies a promising future for Maldives tourism industry. The individual components of this partnership, details of which will be shared as they come into motion, are set to steer the Maldives towards sustainable tourism and equitable development of promotions, activities, and campaigns throughout the different regions of the Maldives.