The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) extended an invitation to some of Germany’s most prominent journalists and bloggers to experience the world-class hospitality and sustainable offerings awaiting tourists in the Sunny Side of Life. The team arrived in the Maldives on 29 May 2023, to immerse themselves in the unique experiences, products, and Maldives’ renowned service standards until 4th June 2023. The participants began the familiarization trip after taking part in the much awaited Visit Maldives’ Storytellers Conference 2023. The team stayed at Le Meridien Maldives Resort & Spa and W Maldives during their trip.

The team had the opportunity to experience Visit Maldives Storytellers’ Conference 2023. The Visit Maldives Storytellers’ Conference 2023, held from 30th May to 2nd June, brought together 70+ content creators from around the world to ‘Weave Your Maldivian Story’ at the largest gathering of travel writers, journalists, bloggers, influencers, and media experts in the Sunny Side of Life this year. At the end of the conference, the winners of the social media competition held to select the participants of the conference, had the unique opportunity to immerse themselves in the beauty, experiences, and hospitality of the Maldives. Participants enjoyed experiences ranging from snorkelling with mantas and whale sharks to watersports, culinary tours, island-hopping, and even sandbank picnics.

The team consists of 4 Journalists representing 4 Publications and 1 PR Representative from German Speaking markets (Germany, Switzerland, Austria) to provide the participants with first-hand experiences of Maldivian hospitality through local life experiences, focusing on affordable luxury and sustainability from the Sunny Side of Life. The team will share their experiences with their extensive audiences through online articles, publications, and social media platforms. This activity will help to build greater brand awareness and promote the Maldives as a sustainable destination. With the combined reach of the media members, the generated content is expected to exceed a reach of 2,568,000.

This exciting media trip is part of MMPRC's marketing strategy for German speaking markets, with a focus on promoting the different products, experiences and trends of Maldives tourism. The German market is currently the top 4th source market with 61,674 arrivals as of 6th June. MMPRC has big plans to further boost arrivals from the German speaking markets this year with a series of campaigns and promotions.