News
The Maldives welcomes the first visitor of 2022 with vibrant ceremony at VIA
The Maldives has welcomed the
first tourist visitor for this year, Georgina Canning from the UK with a
special ceremony held at Velana International Airport (VIA) this morning. A
spectacular start to what promises to be a spectacular year for the Maldives Tourism
Industry, our first visitor for this year arrived on Gulf Air (Flight no:
GF144) at around 0610 hrs this morning. She was greeted by senior officials
from the Ministry of Tourism and the Maldives Marketing and Public Relations
Corporation (MMPRC/Visit Maldives), along with representatives from Maldives
Immigration and Maldives Airports Company Limited (MACL). Georgina was
accompanied on this trip by her partner. This is her second visit to the
Maldives.
The first visitor received a
5-night holiday with a full board meal plan for 2 persons at Adaaran Prestige
Vadoo. Other special gifts were also conferred to the first visitor of 2022,
including gifts from MMPRC / Visit Maldives, Ministry of Tourism, Maldives
Immigration and MACL. Gifts were also presented to the first visitor by
Dhiraagu and Koel Eyewear.
The Chief Executive Officer and
Managing Director (CEO and MD) of MMPRC expressed his delight with the swift
recovery of the Maldives tourism industry following the setbacks from Covid-19
over the previous two years. He stated that:
“Our
nation’s success, despite the difficulties faced by the global pandemic, stands
testament to our optimism and strength of solidarity – these are fundamental
elements of the continued success of our tourism industry. With that optimism,
we warmly welcome our first visitor for this year. And with that strength of
solidarity, we take another step into the golden jubilee year of Maldivian
tourism”.
Minister of Tourism Dr.Abdulla
Mausoom also remarked upon the success of
the Maldivian tourism industry.
“In spite
of the global challenges, the year 2021 has been a very successful year for
Maldives tourism. Tourist bed capacity increased by 9.4% and the bed nights
exceeded 11 million breaking the previous record of 10.7 nights. Furthermore,
Maldives won the World’s Leading Destination Award by World Travel Awards for
the 2nd time consecutively. I appreciate the continuous engagement,
contributions and support of all the tourism industry stakeholders, related
authorities and agencies, the hardworking staff of the tourism sector, the
lovely people of Maldives and the tourists.”
Mr. Ibrahim Thoha, Acting
in-charge of Maldives Airports Company Ltd, stated, "Last year, Maldives exceeded its target of 1.3 million visitors, and I
can proudly say that Team Maldives did an outstanding job in promoting Maldives
as a safe destination. As a significant contributor to the aviation and tourism
industry, we believe that by providing attractive incentive packages to our
Partner Airlines we have boosted growth in our Tourism Industry. Additionally
with our high safety standards, Velana International Airport was awarded the
ACI Health Accreditation Certificate as the 2nd Airport from Asia Pacific. All
these efforts have been rewarded by the rising number of passengers flying in
each month, approaching pre-Covid levels. As we welcome the first visitor of
2022, I want to emphasize that the Maldives' future looks bright and I want to
express my gratitude to all our stakeholders who have helped make the Maldives
such a wonderful place to visit.”
As the parent company responsible
for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 24 global markets last year, including fairs,
roadshows, familiarization trips, marketing campaigns, webinars, and
interviews. MMPRC and the Maldives Tourism Industry’s concerted drive to
provide visitors with options to relax and rejuvenate after the effects of the
global pandemic bore fruit as hundreds of thousands of visitors flocked to the
Maldives with the assurances of a safe vacation. Thanks to ‘natural social
distancing’ as an archipelago nation, the safety of holidaymakers in the
Maldives is further enhanced under our distinctive ‘one island, one resort’
concept and close attention to covid safety guidelines at every turn.
The greatest testament to the
success of these activities came late last year, as the Maldives secured the
title of ‘World’s Leading Destination’ (among several other accolades) at the
2021 World Travel Awards, globally recognised as the hallmark of industry
excellence. This is the second consecutive year that the Maldives had
successfully earned this prestigious title, a shining testimony of the trust placed
in the ‘magic of Maldivian hospitality’ by travelers from all over the globe.
This year also celebrates an
exceptional year to visit the Maldives – the Golden Jubilee celebration of
tourism in the Maldives kicked off earlier last year with plans to conduct new
and exciting activities throughout the year. MMPRC has planned over 60
in-person events for the year 2022, including 17 fairs, roadshows and events
scheduled for just the first quarter.