Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives)  is excited to announce the launch of ‘The World’s Biggest Giveaway’ Campaign featuring 52 free holidays- one for each week of 2025. This year-long series of giveaways on Visit Maldives social media platforms is aimed at potential travellers worldwide, launched on the sidelines of World Travel Mart (WTM), London 5th November 2024. 

Through a series of monthly social media contests, four lucky winners will get the chance to win exciting raffle prizes each month, one for each week. Each contest from these 52 will highlight a different aspect of the Maldives, from our pristine beaches and crystal-clear waters to our vibrant culture and diverse marine life, with special focus on the different segments such as romance, luxury, family, diving and other appealing segments that the Maldives offers.

“This is the perfect opportunity to discover the Maldives and to promote the Sunny Side of Life as a year-round destination. Anyone from anywhere in the world can participate in this giveaway for the chance to win a dream vacation in the Maldives.” said CEO and MD of MMPRC, Mr Ibrahim Shiuree. 

The main objectives of the World’s Biggest Giveaway Campaign is to increase global awareness of the Maldives as a premier travel destination by attracting a community of travel enthusiasts through active social media participation. It further aims to provide potential visitors with valuable information about the Maldives' diverse tourism offerings. People around the world are invited to participate in this giveaway for a chance to explore the Maldives' unique attractions, learn about the various experiences it offers, and promote Maldives as a destination year-round. 

Visit Maldives is committed to upholding the Maldives’ name as a leading tourist destination not only through social media campaigns, but also through global platforms such as trade fairs, online webinars and roadshows. Significant upcoming events planned for 2025 in the marketing calendar focuses on prioritizing sustainability and emerging new segments such as film tourism and wellness tourism.