Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) in collaboration with leading industry partners, successfully launched a captivating advertising campaign at the 75th Berlin International Film Festival (Berlinale), which concluded today, February 23rd 2025. The initiative aimed to strengthen the Maldives’ position as the world’s premier luxury and leisure destination to the global travel and tourism industry.

The Berlinale, a prestigious event attracting over 1.6 million attendees, including filmmakers, celebrities, industry professionals, and cinema enthusiasts, provided an ideal platform to showcase the unparalleled beauty of the Maldives. Throughout the festival, two large digital billboards displayed mesmerizing 30-second video advertisements featuring the Maldives' breathtaking landscapes.

This strategic campaign, executed in partnership with esteemed entities such as SO/ Maldives, Resort Life Travel, Canareef Resort Maldives, Arena Hotels, Brennia Kottefaru, and Summer Island Maldives, highlighted the diverse and luxurious offerings of the Maldives. The initiative reflected Visit Maldives’ commitment to innovative global marketing strategies and its dedication to attracting discerning travellers.

The 75th Berlinale, marking the inaugural appearance of artistic director Tricia Tuttle, was a landmark event. The festival kicked off with the premiere of Tom Tykwer’s “The Light” and featured a star-studded lineup, including Hollywood luminaries like Timothée Chalamet, Robert Pattinson, and Jessica Chastain.

By aligning with such a high-profile international event, Visit Maldives effectively reached a diverse and affluent audience, solidifying the nation’s reputation as the ultimate haven for luxury and relaxation. The stunning visuals and compelling message resonated with attendees, further enhancing the Maldives’ appeal as a must-visit destination.

“Our presence at Berlinale 2025 was a resounding success,” said CEO and MD of MMPRC/Visit Maldives, Ibrahim Shiuree. “We are thrilled to have showcased the unparalleled beauty of the Maldives to a global audience, and we are confident that this campaign will inspire travellers to experience the magic of our islands.”

The collaboration with industry partners was instrumental in the campaign's success, demonstrating the unified effort to promote the Maldives on a global stage.