Visit Maldives invites Croatian celebrity cellist Stjephan Hauser to collaborate on a video shoot to showcase the natural beauty of the destination. Stjepan Hauser, was a member of 2CELLOS and has been trained in classical music and is well known for his classical take on various popular songs. Hosted by Fushifaru Maldives from 23rd February to 3rd March, the celebrity will be posting stories on his social media which has a combined reach of over 10 million people, showcasing the safety and serenity offered in the resort and the destination.

The main objective of this trip is to promote Maldives as a safe haven for travelers and to emphasize on the unique geographical formation and the one-island-one-resort concept, and to remind about the beauty of the Maldives. Furthermore, it would also aid in highlighting the safety measures offered by the destination.

The celebrity will be sharing content on various social media platforms such as Facebook, Youtube and Instagram. Stories posted on his official Instagram account will be reached to his follower audience of 2.4 million people. Through the video shoot planned to take place in Fushifaru Maldives, the video will be uploaded to his YouTube channel which has over 1.6 million subscribers and a combined view of over 413 million.

The Balkan region is a potential source market for the Maldives with large outbound numbers from the markets in this region. Collaborating with an established artist with such a wide following from this region would further strengthen the efforts to penetrate and create destination presence in this market.

Several activities targeting the Balkan Region are currently in the pipeline, including a roadshow in Central and Eastern Europe focused to increase the destination awareness and exposure in this market. Romania is ranked among the top five in terms of tourist arrivals to the Maldives as per the latest statistics from February 2021.

Visit Maldives aims to carry out more activities in the region as it shows potential in terms of tourist arrivals to Maldives. Additionally, this region has shown growth over the years, and has the connectivity and accessibility along with the spending power to travel to Maldives. Since the reopening of borders, Maldives has welcomed a total of 555,494 travelers in 2020 and 173,483 travelers so far this year.