Visit Maldives Corporation is proud to announce the appointment of Mohamed Naushad as its newest Local Ambassador, a key initiative under the ongoing Local Ambassadorship Program. This strategic partnership aims to showcase the Maldives as a multifaceted destination, leveraging local voices to highlight its rich culture and diverse experiences, with a specific focus on the burgeoning sports tourism sector.

Mohamed Naushad is a well-known Football Content Creator, Event Manager, and Sports Tourism Champion who has significantly influenced the local sports and tourism landscape. His vibrant storytelling and energetic presence on digital platforms make him a powerful voice to promote the Maldives' unique blend of sports enthusiasm and breathtaking natural beauty.

This appointment is a continuation of Visit Maldives Corporations' broader strategy to engage passionate locals as tourism advocates. By collaborating with influential figures like Naushad, Visit Maldives Corporation aims to promote the Maldives as a top-of-mind travel destination to a wider global audience, particularly within the sports and adventure travel communities. The program also leverages personal influence and professional networks to amplify the message of the Maldives as a destination for more than just leisure. It will also showcase authentic Maldivian experiences and lifestyle through first-hand storytelling, demonstrating the country’s vibrant local culture and passion for sports, which will strengthen the destination branding by involving dedicated locals who authentically represent the country's spirit.

Mohamed Naushad's appointment follows the selection of the band '2ofUs' as the program’s inaugural ambassadors. Through this initiative, Visit Maldives Corporation continues to empower local artists and creatives to share their unique stories with the world and strengthen the connection between tourism promotion and the local community.