Visit Maldives Corporation (VMC) held its Annual General Meeting (AGM) on 9 June 2026 at Meeruma Hall, reporting its strongest financial performance in eight years and highlighting a year marked by tourism growth, strengthened governance, and expanded international destination marketing activities.

During the meeting, shareholders reviewed and approved the Corporation's Annual Report and audited financial statements for the year ended 31 December 2025.

VMC recorded total self-generated income of MVR 32.54 million in 2025, the highest annual income achieved by the Corporation in the past eight years. Income was generated through membership contributions, participation in international trade fairs and roadshows, publications, and other commercial activities, reflecting continued growth in stakeholder engagement and revenue diversification.

The AGM also highlighted a landmark year for Maldivian tourism. During 2025, the Maldives welcomed more than two million tourist arrivals, reaching the milestone earlier than ever before, while tourism receipts exceeded USD 5.57 billion, representing a 16.4 percent increase compared to the previous year.

The Corporation contributed to these broader industry achievements through destination marketing campaigns, international trade engagement, strategic partnerships, media outreach, and digital promotion activities implemented across key global markets.

Speaking at the AGM, Chairperson of the Board of Directors, Abdulla Ghiyas Riyaz, noted that the achievements of 2025 reflected the collective efforts of the tourism industry and the Corporation's continued focus on strengthening destination competitiveness.

"The achievements of 2025 demonstrate the strength of the Maldives tourism industry and the value of collaboration between government institutions, industry stakeholders, and our international partners. While the record financial performance of the Corporation reflects stronger stakeholder engagement and commercial growth, our broader success lies in supporting a tourism industry that continues to deliver economic value for the country while maintaining the Maldives' position as one of the world's most sought-after destinations."

The meeting also reviewed key governance developments implemented during the year. In July 2025, the Corporation was officially rebranded from Maldives Marketing and Public Relations Corporation to Visit Maldives Corporation under Presidential Decree No. 19/2025, reflecting a renewed institutional direction and strengthened global positioning. During the reporting period, the Board convened 30 meetings, adopted 70 board resolutions, and passed 59 circular resolutions. Two Extraordinary General Meetings were also held to approve the corporate name change and the expansion of the Board from seven to nine directors.

On the international stage, the Maldives secured significant recognition during 2025, winning World's Leading Destination at the World Travel Awards for the sixth consecutive year and World's Leading Green Destination for the second consecutive year. 

The AGM further highlighted the Corporation's extensive marketing activities during the year, including 46 destination campaigns, 27 collaborative initiatives, participation in 16 international trade fairs, 14 familiarisation trips, 27 public relations activities, and strategic engagements across key source markets.

Among the year's major initiatives was the launch of the three-year global partnership with Liverpool Football Club, positioning the Maldives brand before an audience of more than 205 million followers worldwide. The Corporation also signed 11 strategic Memorandums of Understanding with leading industry partners, including airlines, financial institutions, and global travel platforms.

Visit Maldives Corporation expressed its appreciation to government institutions, tourism industry stakeholders, partners, members, and staff for their continued support and contribution throughout the year. The Corporation reaffirmed its commitment to strengthening destination promotion, stakeholder collaboration, and sustainable tourism development in support of the Maldives tourism industry.