Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is presenting unique offerings available in Sunny Side of Life for Chinese travellers at the Beijing International Tourism Expo (BITE) 2025. Held from 27th to 29th June at the China International Exhibition Center (Chaoyang Venue), Visit Maldives is joining this event alongside six key industry partners to reinforce its strong presence in the Chinese travel market. 

The Maldives is being represented at Stand 6T11, with activities including photo opportunities, promotional video displays, and one-on-one business meetings with travel trade professionals. Co-exhibiting with MMPRC are Try Maldives Holidays, Plumeria, Sun Siyam Travels, ICOM Marina Sea View, Diamonds Thudufushi Beach & Water Villas, and Courtyard Maldives. These partners are showcasing a wide range of travel products that reflect the Maldives’ diversity, from boutique stays to full-service experiences.

Participation in this event supports MMPRC’s ongoing efforts to maintain momentum from the Chinese market and promote the Maldives as a leading long-haul and year-round destination. As of 11th June 2025, the Maldives has welcomed 122,088 visitors from China, following a total of 263,340 arrivals in 2024. China has maintained its place as the top arrivals market for the Maldives this year as well. 

Our participation in BITE 2025 complements a series of successful campaigns conducted in China throughout the year. These include high-impact digital activations, joint promotions with major tour operators, and media familiarisation trips. MMPRC is continuing to implement targeted efforts such as Visit Maldives Week in China and participation in regional tourism forums to sustain destination visibility and drive further growth.