The Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is pleased to unveil an enhanced logo and updated brand identity, representing a thoughtful refinement of the iconic Maldives destination brand. These are minor yet purposeful changes, aimed at ensuring a more unified and impactful visual presence across all platforms.

The enhanced logo incorporates subtle adjustments in colour tones and a more prominent logotype, designed to create stronger visibility — particularly in high-exposure placements such as outdoor advertising. While the overall look remains familiar, these enhancements are intended to strengthen brand recognition and visual consistency.

In addition to the logo update, refined brand guidelines have been introduced. These include updated fonts and simplified design elements, with a greater emphasis on destination-focused imagery and reduced reliance on supplementary graphics — ensuring a cleaner and more cohesive visual language in all communications.

These enhancements reflect Visit Maldives’ continued commitment to presenting the Maldives as a world-class destination while preserving its essence as a globally loved brand. The updated logo and branding elements have officially come into effect as of 6th July 2025 across all platforms and mediums.