Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is delighted to announce Katrina Kaif, lifestyle icon, as the Global Brand Ambassador for the Maldives. This exciting collaboration comes on the heels of Visit Maldives’ special Summer Sale Campaign, designed to entice more travellers to discover the breathtaking natural beauty, vibrant marine life, and exclusive luxurious experiences that the Maldives offers.

Katrina Kaif is a globally recognised icon, a distinguished performer, and an award-winning  entrepreneur whose influence spans industries and continents. With an acclaimed portfolio  of blockbuster films and many prestigious awards, her contributions to Indian cinema are prolific. Beyond her on-screen success, she has demonstrated exceptional entrepreneurial  acumen—redefining the role of women in business. As a recipient of the prestigious Forbes  Icon of Excellence honour, Katrina has firmly established herself as a leading voice at the  intersection of business and entertainment. 

Speaking about her new role as the Sunny Side of Life’s Global Brand Ambassador, Katrina  said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance  meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This  collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to  help people around the world discover the unique charm and world-class offerings of this  extraordinary destination.” 

Mr Ibrahim Shiuree, CEO & MD of Visit Maldives, commented on the appointment: "We are  thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong  connection with audiences worldwide make her a perfect representative for the Sunny Side of Life,  the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world."

The Summer Sale Campaign features exclusive offers and value-packed deals across luxury  resorts, boutique guesthouses, and family-friendly accommodations throughout the  Maldives, currently live across key global markets including the UK, Russia & CIS, the DACH  region, Italy, Poland, Spain, and India. Collectively, these diverse and well-timed initiatives,  tailored for travellers seeking unforgettable summer escapes, underscores Visit Maldives'  commitment to strengthening global destination presence and driving bookings for Summer  2025 and beyond.