Westin Hotels & Resorts Release 2020 New Campaign Video Featuring Huang Xuan, The Brand’s Well-being Advocate for Greater China
Shanghai, China, June 24, 2020 — Westin Hotels & Resorts today released a new campaign video, featuring the brand’s Well-being Advocate for Greater China, Chinese celebrity actor Huang Xuan. The video captures Huang’s journey at The Westin Maldives Miriandhoo Resort and illustrates how this wellness-focused hospitality brand helps travelers rejuvenate themselves and stay active while on the go. Huang has been taking the role as the brand’s advocate since 2018, endorsing the brand’s focus well-being pillars: Sleep Well, Move Well and Eat Well.
“As hospitality’s leader in wellness, Westin Hotels understands what today’s travelers’ need most and has a commitment to allow guests to regain control and empower them to enhance their well-being, making sure that they can be the best version of themselves while on the road,” said Mike Fulkerson, Vice President of Marketing, Asia Pacific, Marriott International. “This new video solidifies our proposition by featuring Westin’s wholesome lifestyle from Move Well and Eat Well experiences, to the ultimate comfortable Sleep Well experience empowered by the brand’s signature Heavenly® Bed through Huang’s perspective during his wellness retreat in the Maldives.”
Filmed in the latest Westin resort to open in the Maldives, the video captures the moment right before Huang falls into sleep on the Heavenly Bed, assembling his thoughts through the sweet memories of the day – savouring a full-blown healthy breakfast with fresh juice, taking a leisure run in the greenery and along the beach, working out at the WestinWORKOUT® Fitness Studio, diving into the tranquility of the deep blue Indian Ocean, and lastly rejuvenating with the warm, gentle water streams by the iconic Heavenly® Shower system. These experiences make a meaningful wellness retreat which allows Huang and the next-generation Chinese travellers alike to fully immerse in the beautiful Maldives, the upcoming wellness destination for China.
Good Night Cards – Poem Reading By Huang Xuan
In addition to the iconic offerings such as Heavenly® Bed which promises a deeper and better sleep, a special series of four customized Good Night Cards with bedtime poem reading audios voiced over by Huang Xuan are now available at selected Westin Hotels and Resorts across China. Guests can scan the QR code on the cards and access the audio notes on exclusive MomentX social platform on WeChat and Weibo. The cards are paired with the Westin Sleep Well Lavender Balm as part of this new guest amenity, which helps guests sleep well.
Move Well Workout Video
Besides the campaign video, Huang Xuan also makes a Move Well video, in which he demonstrates four sets of workouts he often practices while staying at hotels. This is intended to encourage guests to stay active by tailor-making their workout at different destinations, and taking an explorative leisure run along the RunWestin® routes customized for each Westin Hotels around the world. Guests can also choose to maintain their regular fitness routine at the 24/7 WestinWORKOUT™ Fitness Studio, which is equipped with state-of-the-art TRX equipment.
Let’s Rise with Westin
In Greater China, Westin Hotels and Resorts boasts a collection of 27 hotels and resorts, with 14 more openings over the next five years. Alongside the video release, the properties have also launched summer staycation experiences for travellers who seek wellness-boosting and energizing vacations. The beachfront Westin Sanya Haitang Bay Resort invites guests to take a wellness retreat. Family travellers can check into the family room which offers kids’ amenity, then soak up the sunshine and play on the white sandy beach or swim at any of the resort’s three pools. The Westin Qingdao and The Westin Qingdao West Coast invite travellers to escape the summer heat at this seaside metropolitan famous for fresh seafood and beer. Guests can stay active and create treasurable memories that last a lifetime. For those who look to relieve stress and find balance, look no further than The Westin Shenzhen Nanshan’s Sleep Well Package. Wind down with meticulously designed sensory experiences together with a 60-minute rejuvenating body massage at the Heavenly® Spa by Westin that help guests attend to what their body really needs and feel well every day during their stay.
To view Westin Hotels & Resorts’ new campaign video featuring Huang Xuan, please visit https://youtu.be/hy-bBoih4Z8.
For Huang Xuan’s Move Well video, please visit https://youtu.be/a-nuPp6vldA.
For details, please visit http://westin.marriott.com/.