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AIGO srl, the PR representative for the Italy market for the Maldives
AIGO is the appointed PR representative for the Italian market. They have represented the Maldives Marketing and Public Relations Corporation in various activities to promote the Maldives as the most preferred island destination for Italian travelers since February 2020.
AIGO is a marketing and communication consultancy company that has chosen tourism, transport and hospitality as a field of specialization since its inception. They work to bring tourist destinations, products and services to the market by defining in an analytical and often unprecedented way the processes necessary to position the brand, activate multi-channel distribution and build a dialogue relationship - not just communication - with the consumer
Founded in 1990 , AIGO has chosen to combine in-depth knowledge of the trade and the media with a rigorous methodological approach, based on research and analysis of market data. Starting from these elements, they define a clear strategy and proceed with the implementation of integrated marketing and communication plans with measurable results .
In an effort to keep Maldives’ brand visibility in Italy and to keep Italian travelers dreaming about the destination, several activities have been carried out by Visit Maldives in conjunction with the agency. This includes webinars with Easy Market, Sporting Vacanze, NAAR TO, and SeTiPiaceViaggiare Travel Agency in Italy, along with participation in the TTG fair. In addition, the Managing Director of Visit Maldives has given interviews with TTG Italia and Vanity Fair. A free of charge webinar was also conducted with Foltour.
Upcoming activities with AIGO are two separate joint campaigns with Welcome Travel Network and Easy Market.