Visit Maldives Corporation (VMC) is proud to unveil its new destination marketing campaign for the Indian market, “From Tiraṅgā to Turquoise.” The campaign symbolises the journey from the vibrant colours of India’s national flag to the turquoise waters and white sand beaches of the Maldives.

India continues to be one of the Maldives’ top source markets. The campaign reflects the Maldives’ commitment to welcoming more Indian travellers and strengthening cultural and tourism links between the two nations. Planned activities include:

Indian visitor arrivals to the Maldives have grown significantly compared to 2017 and 2018 levels, recording an increase of over 130% in the past three years. The year 2023 marked the highest on record with 209,193 arrivals, and in 2025 the momentum continues, with more than half of that figure already achieved by mid-August.

Building on this momentum, the Maldives has set a target of welcoming 200,000 Indian visitors in 2025, supported by enhanced connectivity, strategic partnerships, and tailored promotional activities under the “From Tiraṅgā to Turquoise”campaign. Following Indian Prime Minister Narendra Modi’s recent state visit to the Maldives, he reaffirmed his government’s commitment to expanding bilateral opportunities in tourism and investment, further strengthening prospects for growth in the sector.

In February, Visit Maldives hosted an exclusive “Maldivian Night” at the Four Seasons Hotel Mumbai, bringing together more than 100 high-profile guests, including leading celebrities and over 20 influencers. With a collective social media reach exceeding 200 million, the event provided powerful visibility for the Maldives as a luxury and family-friendly destination. 

In June, acclaimed Bollywood director and choreographer Farah Khan visited the Maldives during Eid Al-Adha for a special collaboration with Visit Maldives. Showcasing local island life to her 13 million followers, her project highlighted the country’s cultural and culinary aspects, the ease of travel within the Maldives, and its authentic hospitality. This narrative 

extended beyond the luxury resort experience, reinforcing the Maldives’ emotional appeal for Indian families and leisure travellers alike.

Launching the campaign today, Ibrahim Shiuree, CEO & MD of Visit Maldives, said:“As our closest neighbour, India shares with the Maldives decades of partnership, trust, and cultural similarities. This campaign opens new possibilities to once again position India among our top four markets and to strengthen connections between the Maldives’ diverse tourism products and stakeholders in India. Our aspiration is to make the Maldives the vacation of choice for Indian travellers—whether honeymooners, families, corporate groups, or, in the future, film tourism.”

Looking ahead, prospects for travel between India and the Maldives are set to strengthen further with new aviation infrastructure. The recently opened international terminal at Velana International Airport has expanded capacity to serve up to seven million tourists annually, easing passenger flow and enhancing the travel experience. Later this year, the opening of Hanimadhoo International Airport will further improve direct connectivity from India, enabling travellers to conveniently access the northern atolls of the Maldives.

The campaign and activities demonstrate Maldives’ dedication to sustaining its growth in the Indian market through innovative partnerships, cultural collaborations, and targeted promotional efforts.

For more information or to get involved, 

please contact: [email protected]