Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is proud to announce that the latest promotions and updates from Destination Maldives was showcased at the series of webinars hosted by the Japan Outbound Tourism Council (JOTC), a cell of the Japan Association of Travel Agents (JATA). The series of four webinars aimed to promote various travel destinations to the Japanese travel trade. Destination Maldives participated in the first session on May 30th and 31st, 2024, to present the latest information and travel guidelines, and inspire travel professionals to expand their Maldives product portfolio.

JOTC is tasked with strengthening JATA's communication and cooperation with international organisations, travel and tourism ministries, and DMOs. This webinar series is one of their initiatives to achieve this goal. The webinar targeted approximately 300 travel professionals and trade media and participation was free of charge. The session was 25 minutes long and was held on Zoom.

The webinar series by JOTC provided a platform for the Maldives to share information alongside other destinations in this region, update travel professionals with the latest destination news, and generate positive media coverage. Visit Maldives aimed to maintain and strengthen our presence in the Japanese market, a crucial market for the Maldives tourism industry, as well as the presence of our trade partners. Highlighting the significance of the Japanese market and the success of the Maldives tourism industry were also key goals during this activity. 

Arrival figures from Japan have been steadily increasing since the pandemic, and MMPRC is continuing to implement several strategies to fully capitalise on this positive upward trend. These strategies include ambient outdoor advertising in major Japanese cities; social media campaigns in Japanese; utilising Japanese-speaking staff and guests in social media campaigns; promoting Maldives as a chic and high-end destination; and focused advertising and promotion of various products and experiences. In line with these strategies, MMPRC will be participating in Tourism Expo Japan (TEJ) 2024, the leading travel expo in Japan, to showcase the Maldives' unparalleled offerings to potential travellers in this market.