TMI (Tourism, Marketing & Intelligence) Consultancy is the appointed PR representative for the Russian market. They have represented the Maldives Marketing and Public Relations Corporation in various activities to promote the Maldives as the most preferred island destination for Russian tourists.

TMI is a PR & Marketing consulting company specialized in destinations promotions in Russia and CIS, part of the global Travel Communication Network Travel Consul. The agency was established in 2003 and provides a full spectrum of ]services for NTOs and hospitality sector including: market research, communication strategy development & implementation, KOL and influencers marketing, digital advertising and partnerships campaigns.

TMI’s main office is based in Moscow, but the company is also present in St Petersburg and the team has an in-depth understanding of CIS market including: Kazakhstan, Azerbaijan, Georgia and Uzbekistan. Due to numerous events and cross marketing activities targeting Ukraine, Belarus and the Baltics, the company has an extensive portfolio of B2B, media and B2C projects and contacts across all post-Soviet territories.

The main objective for Maldives in the Russian and CIS markets is to keep up with the market and consumer trends and efficiently present the destination’s USP to Russian and CIS travel industry partners, media and end-consumers via a segmented approach in a rapidly changing market environment.

Russia is now the top market for Maldives and in order to maintain and increase the visibility of the destination and get the most from the momentum, a few large-scale marketing programs and initiatives have been in place as early as the borders were opened from 15th July 2020.

Among the ongoing and completed campaigns are the digital projects with Travelata and Sletat.ru, consumer advertising on TV, organisation of filming in Maldives for MUZ TV,  special media project with Aeroflot Magazine, advertising in online and print media targeting affluent consumers and frequent travelers, online agents training and destinations presentations for retailers via online platforms with top TOs, agents networks and B2B media partners.  

A number of projects are in the pipeline for the remaining months of 2020 that will be continued in 2021.