Travel Link Marketing Co is the appointed PR representative for the Chinese market. They have represented the Maldives Marketing and Public Relations Corporation in various activities to promote the Maldives as the most preferred island destination for Chinese travellers.

Founded in 2005, Travel Link Group provides tailored marketing solutions and services to tourism partners around the world. Today, they have a team of more than 80 people located in 6 offices throughout Greater China, who specialize in all streams of the tourism sector, including destinations, airlines, hotels, rail, cruising, shopping & attractions, as well as travel products, airports, and food and beverage.

In an effort to keep Maldives’ brand visibility in China and to keep Chinese travelers dreaming about the destination, several activities have been carried out by Visit Maldives in conjunction with the agency. This includes social media management of Maldives WeChat and Weibo (2019 to present), outdoor advertising in China (Beijing, Guangzhou and Shanghai), outdoor advertising at Beijing Capital Airport (LED screen by the express gate of Terminal Three) and an opportunity to promote the destination on Mafengwo, TongCheng and Voyage Magazine.

In addition, integrated webinar sessions were conducted from the months May through October and a travel trade content portal mini program on WeChat alongside an online roadshow will take place on 30th November.