Visit Maldives commences an Instagram conference with five Indian celebrities to create awareness about the new travel guidelines, to build optimism and keep Maldives top-ofmind during this time further reinforcing Maldives is a safe haven with naturally distanced islands & added health and safety measures.

Today, the Instagram live conference was carried out with well- known Indian celebrities, Karishma Sharma, Kishwer Merchant, Tanya Sharma, Abigail Pandes, Pryanca Talukdar. The celebrities shared their experiences from travelling to Maldives and discussed the procedures before arriving in Maldives with their audience which went LIVE from their Instagram account.

The virtual live conference aims to educate the Indian audience by leveraging the Indian celebrities to further build the brand awareness for ‘Rediscover Maldives...The sunny side of life’. Additionally, this will also strengthen engagement and increase brand visibility on the most consumed social media platform -Instagram.

With the reopening of Maldives borders and establishment of the travel bubble between India and Maldives, Indian arrivals have been growing in an upward trend. Currently Indian market is the second largest source market in terms of arrivals to Maldives. To strengthen the growth and increase the market share, Visit Maldives is conducting several marketing activities in the India market such as Radio campaign, familiarization trips and participating in virtual events.

Furthermore, Visit Maldives is currently conducting a global media campaign, Radio Campaign with Al Khaleejiya in Middle East, online roadshow in China, Campaign with Skyscanner & CNN in efforts to entice travelers to return to the sunny side of life