Visit Maldives has commenced focus group discussions with industry partners which took place on 9th and 10th December 2020. These sessions are distributed among the participants over the course of 2 days.

Visit Maldives conducts industry forums and meetings from time to time, to gather the partners insights and expertise to further enhance the destination’s marketing efforts. The objectives are to give a better understanding of ongoing marketing activities, current challenges faced by the industry and discuss ways to move forward, resulting in joint ventures to generate innovative and sustainable ideas.

On 9th and 10th December, a total of 4 sessions were conducted with 17 participants where objectives and strategies for the coming year were discussed. Furthermore, activities that were carried out during the year were shared with the focus group. During these sessions which were held at MMPRC, a presentation was given by Visit Maldives to the partners which was followed by a discussion to share collaborative ideas and to gather feedback on upcoming events and fairs.

The sessions also highlighted 2021 strategies to give a better understanding on the main priorities to ensure that Maldives remains on top of the most preferred tourist destinations, and how the industry can promote all segments of tourism in the country. The ultimate goal of these discussions were to continue the strategic marketing and promotional activities to showcase Maldives as the World’s Leading Destination. In addition, to incorporate the findings and takeaways from each session for future approaches to reach targets by both Visit Maldives and industry partners.

Visit Maldives has continued to collaborate with tourism industry NGOs, associations and partners who focus on destination marketing. The team hopes to continue working together with industry stakeholders during such a challenging time, to increase tourist arrivals, and take Maldives’ tourism to peak in the coming year.