Visit Maldives Corporation (VMC) has endorsed the call for action on sea turtle conservation, commending the leadership of Muiz Mohamed, Resort Manager at Cora Cora Maldives, and Justin Swart, General Manager of The Standard Maldives, who have launched the latest phase of their marine advocacy campaign.

Together known as the “Reconnecting Duo,” the two resort leaders will undertake a 58 km stand-up paddle challenge to raise awareness on the threats facing sea turtles in Maldivian waters, including ghost nets, poaching, and plastic pollution. Their initiative, held in collaboration with the Atoll Marine Centre and as part of the Lhaviyani Turtle Festival, supports the rescue, rehabilitation, and release of injured turtles, while spotlighting the urgent need for greater protection of marine ecosystems.

The Lhaviyani Turtle Festival has grown into the Maldives’ largest community marine outreach programme outside of Malé, engaging over 3,000 participants annually. It places particular emphasis on school students, inspiring the next generation to become environmental stewards. By tying their challenge to this community-driven festival, the Reconnecting Duo highlights the vital role of collective action in conservation.

Visit Maldives Corporation recognises the importance of the tourism sector in supporting sustainable development and encourages resorts across the Maldives to empower community-led conservation projects that preserve biodiversity and safeguard fragile ecosystems. Through such partnerships, the industry can demonstrate that tourism in the Maldives is not only about world-class hospitality but also about protecting the natural heritage that makes the islands unique.

Visit Maldives Corporation will continue to advocate for responsible tourism, encouraging travellers and industry partners alike to join in protecting sea turtles and marine life, ensuring a sustainable future for generations to come.